Disclaimer & AI Disclosure

Last updated: August 2026

This page explains how Broadhead Media (“we,” “us,” or “our”) uses artificial intelligence on broadheadmedia.com, and the general disclaimers that apply to this site and our services. It is provided for transparency and to meet our disclosure obligations. It is not legal, financial, or professional advice.

1. Our AI assistant, and what it does

The chat assistant on this site (“Spotter,” the concierge in the bottom-right corner) is powered by artificial intelligence. You are always talking to software, not a person. Its job is to answer questions about Broadhead Media’s services, qualify inquiries, and help you book a call. It also drafts the follow-up we send after you leave your details.

2. The AI models and providers we use

Spotter is built on large language models operated by third-party providers. When you use it, we rely on:

• Anthropic — the models Claude Haiku 4.5 and Claude Sonnet 5 generate the assistant’s replies and summarize inquiries, via Anthropic’s API.
• Google — when the assistant needs current, publicly available information, it may run a web lookup using Google’s Gemini model and web-search providers.

Provider privacy policies: Anthropic Privacy Policy · Google Privacy Policy.

3. Where your input goes

When you type a message to Spotter, that message is sent to Anthropic’s API to generate a response. If the assistant runs a web lookup, the relevant search query is sent to Google and/or a web-search provider. Contact details you choose to share — such as your name, email, and phone number — together with a short summary of the conversation, are stored so we can follow up with you and are emailed to our team as a new inquiry. We do not sell your chat data. Only share information you’re comfortable providing; for anything sensitive, email us instead at hello@broadheadmedia.com.

4. Training

Anthropic and Google do not use the data sent through their business APIs to train their AI models, under the API terms we operate under. Because your chat input is not used to train these models, there is no model-training opt-out to set. If you’d rather not interact with an AI assistant at all, you can simply use our contact form or email instead.

5. Accuracy — AI can be wrong

AI-generated responses may be incomplete, out of date, or incorrect. Please use your own judgment and verify anything important — pricing, availability, seasons, and booking details especially — before relying on it. Nothing the assistant tells you is professional (legal, financial, or medical) advice, and it should never be the sole basis for a decision. When in doubt, ask us to confirm.

6. What the assistant is for — and whose side it’s on

Spotter works for Broadhead Media, and it is not impartial. Its job is to promote our services and get you on a call with our team, so its answers naturally favor Broadhead — treat the conversation as talking to our front desk, not as independent or objective advice. It recommends our own services, not third-party products, and earns no outside commissions or affiliate fees. It answers from information we’ve given it about our own business; when it doesn’t know something, it’s instructed to say so and offer to have a person confirm, rather than guess.

7. General site disclaimer

This site and our services are provided on an “as is” and “as available” basis, without warranties of any kind, to the fullest extent permitted by law. Marketing involves factors outside our control, and we do not guarantee any specific result — including particular search rankings, traffic, leads, bookings, or revenue. See our Terms of Service and Privacy Policy for the full picture.

8. Questions

Questions about how we use AI, or anything on this page? Email us at hello@broadheadmedia.com.